Embedded Files
Tools: Rise360, Storyline, Canva, Miro, IIElevenLabs
My Role: End-to-end developer, Instructional Designer and visual designer
Time: 3 months
Design Brief
Translate complex pricing psychology into a practical, learner-centered, easy-to-apply marketing course that startup founders can use to boost product sales online.
Solution
I used backward design to build this 25-minute interactive course with one goal: helping learners choose the right pricing strategy for their product.
Backward Design in Action
Backward design starts with outcomes. I always begin course development thinking about what success looks like. In this case, for someone selling products online for the first time.
To meet that goal, I identified the most relevant pricing principles and shaped them into clear, focused lessons. Each interaction, image, and example supports that outcome, prompting learners to compare, evaluate, and apply pricing strategies to their business through performance-based tasks.
Result
The course is designed to build transfer, not just recognition. Learners practice applying pricing strategies across varied product contexts, each slightly different, to challenge assumptions. I used a feedback approach to reinforce the core features of each pricing strategy by focusing on why it works, not just whether it is correct. This reinforces the cognitive links needed for retention. Additionally, the key strategies are practiced multiple times across different formats to deepen understanding and support long-term memory. By the end of the learning experience, learners are not memorizing, they are making confident, informed choices.
Feel free to explore the course activities, video animation and design documents here:
Page updated
Google Sites
Report abuse